Smalls Sliders Hires First Chief Marketing Officer and Celebrates Second Location

Smalls Sliders Logo

Smalls Sliders Logo

Katherine LeBlanc, Chief Marketing Officer, Smalls Sliders

Katherine LeBlanc, Chief Marketing Officer, Smalls Sliders

Jacob Dugas (Co-Founder & COO, Owner), Brandon Landry (Co-Founder, Owner), Tyler Murphy (GM of Bluebonnet Location), Joe Lewis (President & CEO, Owner), Scott Fargason (Owner) at the Groundbreaking of Smalls Sliders' second location in Baton Rouge, LA

Jacob Dugas (Co-Founder & COO, Owner), Brandon Landry (Co-Founder, Owner), Tyler Murphy (GM of Bluebonnet Location), Joe Lewis (President & CEO, Owner), Scott Fargason (Owner) at the Groundbreaking of Smalls Sliders’ second location in Baton Rouge, LA

Katherine LeBlanc rounds out emerging Cheeseburger Slider concept’s executive team

BATON ROUGE, LOUISIANA, UNITED STATES, October 4, 2021 / — On the heels of announcing the hiring of the brand’s first CEO, Joe Lewis, Smalls Sliders, the hyper-focused cheeseburger slider drive-thru concept backed by Walk-On’s founder Brandon Landry and former NFL Quarterback Drew Brees, adds to the executive team with veteran franchise marketer, Katherine LeBlanc and celebrates their second location set to open this Fall with a groundbreaking ceremony.

LeBlanc joins Lewis and co-founder and COO, Jacob Dugas as the brand builds a strong franchise management team to support the budding franchise program across the Gulf South. “Marketing and Technology are the backbone of every brand, and with Katherine’s experience leading both, we are poised to offer our new franchisees a world-class support program,” said Jacob Dugas, co-founder of Smalls Sliders.

LeBlanc most recently served as Chief Marketing Officer of Twist Brands, where she and Lewis led the 380 unit growing Arts & Crafts as entertainment industry power houses, Painting with a Twist and Color Me Mine as well as global ceramics provider Chesapeake Ceramics. As CMO, LeBlanc grew the brand’s average check through innovation and launched a pivotal at-home offering at the height of the pandemic.

Prior to joining Lewis at Twist Brands, LeBlanc was an impactful marketing leader at several iconic New Orleans brands including Smoothie King, as Director of Brand marketing for over 800 units, where she led the brand through a rebrand, the successful launch of the Smoothie King Center sponsorship and a revitalization of their product development efforts launching several successful new products. LeBlanc also led marketing for Dickie Brennan & Co, and Louisiana SPCA in previous roles.

“I’m looking forward to using marketing and technology to elevate Smalls Sliders’ mission of using SMALL burgers to make a BIG difference,” says LeBlanc. “The team’s innate focus on building a culture that celebrates uniqueness, inclusivity and our people – whether our squad members, franchise owners or community members is powerful and it’s exciting to be part of the execution of that culture.”

Smalls Sliders’ first location opened September 2019. The second location will also be in Baton Rouge, LA at 7610 Bluebonnet Blvd and is set to open this Fall. This month, Smalls Sliders’ growth was celebrated by the brand’s ownership group including Jacob Dugas, Brandon Landry, Scott Fargason, Joe Lewis and Drew Brees (not in attendance) as well as key partners Concord Capital, Duckworth Realty and Momentum Commercial Real Estate at the second location’s groundbreaking event. With two locations and a strong executive team, the brand is poised for big growth.

Smalls Sliders began their franchising program in July and has had significant interest in their initial 12 target markets covering the Gulf South of Alexandria, Beaumont, Hattiesburg, Houma/Thibodeaux, Houston, Jackson, Lake Charles, Lafayette, Mobile, Monroe, New Orleans and Shreveport. Interested applicants should begin the process by filling out this form.

About Smalls Sliders
Smalls Sliders was the brainchild of Brandon Landry, founder of Walk-On’s, and co-founder Jacob Dugas. They were joined by a team of experienced entrepreneurs including NFL star Drew Brees, LSU Professor Scott Fargason and veteran franchise executive, Joe Lewis. The QSR restaurant sweats the small stuff and cooks every meal to order, focusing exclusively on craveable, premium cheeseburger sliders. The restaurant features a unique c-can design, allowing for a quick construction turn-around. Smalls Sliders is drive-thru but also has a popular walk-up experience with outside seating only. The first Smalls Sliders is located at 4343 Nicholson Drive, right across from Tigerland near LSU in Baton Rouge. Smalls Sliders champions a unique culture by using SMALL burgers to make a BIG difference.


Katherine LeBlanc
Smalls Sliders

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