The Business Research Company’s Print Advertising Distribution Global Market Report 2021: COVID-19 Impact and Recovery to 2030
LONDON, GREATER LONDON , UK, April 29, 2021 /EINPresswire.com/ — Our reports have been revised for market size, forecasts, and strategies to take on 2021 after the COVID-19 impact: https://www.thebusinessresearchcompany.com/global-market-reports
An increase in consumer base is expected to drive the demand for the print advertising market. Print advertising will continue to have a strong consumer base because print advertising offer readers high-quality, reliable content to develop credibility, and advertisers can easily leverage this credibility. According to a national survey of USA internet users, approximately 82% of Americans found print advertisements more trustworthy than online advertising. People of all ages read newspapers and magazines that are the mainstay of these print advertisements, however, the majority of the consumers are older adults and long-time readers. They find it easy to read the newspapers as it provides them the leisure to read as per their time, and also that they use significantly fewer digital applications and spend less time on gadgets. Therefore, an increasing number of consumers is predicted to fuel the demand for the print advertising distribution market.
The print advertising distribution market consists of revenue generated from providing services by entities (organizations, sole traders and partnerships) that are involved in the distribution and delivery of advertisement materials such as sample products, circulars, brochures, and coupons among others through door-to-door promotion, placing flyers, and handing the samples in retail stores. Only goods and services traded between entities or sold to end consumers are included.
The major players covered in the global print advertising distribution market are Canon Solutions America, DGI USA, Gannett Company Inc., Valassis, R.R. Donnelley, Axel Springer, Pearson PLC, Sensory Interactive, Valassis, Soft signage, News Corp, Bertelsmann Printing Group, Transcontinental Inc.
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The global print advertising distribution market is expected to grow from $13.2 billion in 2020 to $13.55 billion in 2021 at a compound annual growth rate (CAGR) of 2.7%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The print advertising market size is expected to reach $13.58 billion in 2025 at a CAGR of 0.1%.
The global print advertising distribution market is segmented by type into newspapers, magazines, posters and banners, others (brochures, guides, business cards, pamphlets), by service into advertising material direct distribution services, circular direct distribution services, coupon direct distribution services, directory telephone, door-to-door distribution of advertising materials, flyer direct distribution services, handbill direct distribution services, sample direct distribution services, and by industry into retail, electronics and telecommunications, insurance, finance, others.
Print Advertising Distribution Global Market Report 2021: COVID 19 Impact and Recovery to 2030 is one of a series of new reports from The Business Research Company that provides print advertising distribution market overview, forecast print advertising distribution market size and growth for the whole market, print advertising distribution market segments, and geographies, print advertising distribution market trends, print advertising distribution market drivers, restraints, leading competitors’ revenues, profiles, and market shares.
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