Packaging Printing Market Development, Trends, Huge Demand, Growth Analysis and Forecasts 2022-2031

The packaging printing market is expected to register a CAGR of 9% by the end of the forecast period (2022 – 2031). The printed packages enable the manufacturers to enhance the visibility of the products, thereby, attracting the buyer’s attention and propelling him to go for the product.

The growing demand for aesthetic appeal, coupled with personalized packaging, is one of the significant factors that is expected to fuel the growth of the packaging printing market, over the forecast period. According to Evergage Inc., 70% of the marketers feel that personalization has a strong impact on the consumer’s buying behavior.

The need for increasing the speed to market is propelling the players to increase the deployment of the printing technologies. This may enable them to not only increase the in-house production capacity, but also get the products ready in time, by meeting the scheduling challenges quickly and efficiently.

The growing need for high shelf impact, ability to stand, lightweight, and sustainability of brand owners are drawn toward flexible pouches. As pouches are a laminated bag made from several layers of material that requires a number of different steps in production, the players in the market are developing solutions that enable them to provide a fast turnaround solution.

The advancements in the technology, coupled with demand for creative packaging, driven by intense competition and brand awareness, are expected to aid the growth of the market. The growing demand for innovative packaging from end-user segments, like food, beverage, and cosmetics, among others, is expected to lead the expansion of the market studied.

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Key Market Trends

Labels are Expected to Hold Significant Market Share

– Organizations, such as Xeikon and Neilpeter, among others, believe that labels are the perfect approach to attract the customer and gain huge traction toward the brand. Additionally, according to, consumers are more influenced by labels while shopping for food, as compared to eating away from home. Such instances are indicative of the fact that it have become imperative for the players to print innovative and attractive labels, thereby, fueling the market growth.

– The rising need to ensure quick turnaround, profits, finishes, repeat lengths, speed, flexibility, and responsiveness is propelling the players in the market, to come up with solutions that enable them to meet such objectives.
– In September 2019, Tilia Labs announced the launch of Aries step-and-repeat for label printers that enable quick and easy layout for preprint, cutting, and finishing, hence, reducing time and cost in label production.

– The labels are adopted across various end-user markets, such as food, beverages, and cosmetics, among others. In the alcoholic beverages market, according to the Resource Label Group, there are as many as a million wine labels in the global market. Moreover, most of the wine label uses paper label look or no label look with film label. Increasing wine consumption may, therefore, boost the market growth over the forecast period.

North America is Expected to Hold the Largest Share

– The region is driven by demand for pouches, shrink sleeves, diversified food products, higher-quality packaging, brand protection, embellishments, and sustainable printing, which has propelled the players in the market to come up with new solutions that enable them to meet the growing demand.

– In September 2019, HP Indigo and Karlville unveiled a new solution HP Indigo 20000 Digital Press, to optimize pouch production for HP Indigo digital printing, allowing immediate time-to-market for short and medium runs. The solution makes it easy to deliver pouches on-demand more sustainably, while complying with food packaging regulations. Such instances are expected to fuel the market growth over the forecast period.

– Furthermore, some of the prominent players in the market have expanded their presence in their region that may enable them to cater to the growing demand, in turn, boosting the adoption of the packaging printing. In August 2019, Haney expanded its digital printing and packaging capabilities with the launch of Haney Digital arm, which is likely to focus on print, lamination, and converting short-run flexible packaging. The offerings may include printed or laminated roll stock for VFFS and HFFS machine applications, lamination for printed or unprinted flexible packaging applications, and printed and laminated pre-made stand-up pouches with fitment options.

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Competitive Landscape

The competitive rivalry in the packaging printing market is high, owing to the presence of some key players, such as Amcor PLC and Mondi PLC, among others. Their ability to continually innovate their offerings has allowed them to gain a competitive advantage over others. Through strategic partnerships, R&D, and mergers and acquisitions, the players have been able to gain a greater footprint in the market.

– September 2019 – Sonoco introduced EnviroFlex PE recyclable polyethylene flexible packaging. The company designed it to meet the needs of a variety of retail products. EnviroFlex PE is eligible to use the How2Recycle tore Drop-Off label, which implies that it can be dropped off, even if it is clean and dry at local retail stores for recycling with grocery bags.

-Related Reports:

Rigid Plastic Packaging Market

Plastic Film Market

Beer Cans Market

Pressure Labels Market

Laminated Labels Market

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