The Europe automotive seat market was valued at USD 11 billion in 2020, and it is expected to reach USD 18 billion by 2026, registering a CAGR of 5.2% over the forecast period
The COVID-19 pandemic had a severe impact on the automobile industry as many countries had imposed lockdowns. The subsequent disruptions among supply chains have led to a decline in production operations and even temporarily stopped the flow of raw materials and finished goods, halting manufacturing as a result. The automotive sector is cautiously looking forward to growing in the post-pandemic period. As many economies are recovering, it is expected that the industry would witness positive growth in the coming years.
The rising vehicle sales are boosting automotive seat production to meet the increasing demand. Increasing passenger comfort has become one of the most important considerations in the passenger car market, and seats are of much significance in this aspect. Consumer demand for safety and comfort in automobiles is a vital factor driving the changes in the manufacturing of automotive seats. Luxurious, comfortable, and safe automotive seating systems are gaining preference among consumers, which, in turn, is prompting OEMs to seek automotive seats that could satisfy consumer expectations.
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Growing concerns about the use of plastic and plastic disposal are causing automotive seat manufacturers to invest heavily in the research and development of new materials for manufacturing automotive seats.
As seating plays an important role in personnel safety, they are designed with respect to guidelines of thorax, knee, and head support inclination angle to dissipate the impact energy and thus, minimize the impact of a collision.
The powered seat and ventilated seat segments are expected to record a high growth rate on account of the rising sales of luxury vehicles and the increasing adoption of such seats in the mid-segment cars. Ventilated seats help in temperature regulation, which helps in reducing energy emissions through air conditioners, sunroofs, etc. Increased awareness about the intelligent seating solutions offered by manufacturers has enhanced the perceived quality.
Germany is one of the key markets, not only in Europe but globally. In Europe, most of the seats are imported from other European countries, in which Germany is the largest seat producer and France is the largest seats importer.
Key Market Trends
Increase in Electric Vehicle Production
Over the years, the demand for lightweight seats is observed to be rising. With concerns about fuel efficiency, the seats are focused on cutting down weight to aid the performance of vehicles. Additionally, sustainability is gradually becoming a key factor influencing consumer decisions, a pervasive trend that is estimated to boost the demand for lightweight automotive seats for the production of fuel-efficient and high-performance vehicles.
Heated seats are gaining prominence in Europe owing to climatic conditions as they offer better comfort and convenience compared to conventional seats. On the other hand, powered seats are also seeing a noticeable demand, especially in premium luxury vehicles. This trend is likely to continue during the forecast period on account of rising consumer purchasing power in the emerging economies and increasing demand for SUVs and luxury vehicles.
The factor likely to fuel the demand in the Europe automotive seat industry is the growing production of electric vehicles. Ventilated seats, which are used in electric vehicles, may witness a surge in demand over the future years as more customers start purchasing electric vehicles. Among the European countries, the Netherlands and Norway have been the leading markets in the electric vehicle industry, and the demand for ventilated seats is likely to witness significant growth over the forecast period in the region.
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