Businesses Are Using LinkedIn For B2B Lead Generation

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Linkedin Marketing Services

LinkedIn has become a massive player in the B2B networking field and businesses are rushing to position themselves while competition is still apparently low.

A website Makes It A Business. Effective Digital Marketing Makes It A Successul One.”

— Arnaud Brunel

CALIFORNIA, UNITED STATES, October 1, 2021 / — LinkedIn is the largest professional platform with an online community of over 750 million members of which only 1% regularly share content. LinkedIn is upgrading its platform consistently and the latest updates are the Products and services section which allows businesses to share the products they sell or showcase their services. The trend is that LinkedIn is becoming more and more a professional networking platform where professionals and business owners can interact and build business relationships.

This is GOLD for all businesses out there and most digital marketing agencies worldwide are already leveraging this incredible tool. It may seem pretty straight forward but Optimizing your LinkedIn presence to generate leads takes time and requires quite the technical et of skills.

Being a networking platform first, LinkedIn encourages the ‘people do business with people’ attitude rather than the straightforward ‘business showcasing activity’. It is essential for any business owner who wants to generate B2B leads on LinkedIn to optimize their personal profile first. Reaching an ‘All star’ rating (fully completed profile) will boost the profile visibility and grow its influence. Being noticed is essential to bring in the clicks to your profile.

Profile optimization is not just about filling in the blanks though. It takes good copywriting skills to write a natural copy while inserting the appropriate keywords to make your profile more discoverable. Think of it as being the SEO for LinkedIn. There are more techniques used to gain invisibility, such as engaging meaningfully on trending posts and sharing valuable content with the intended audience.

The immediate audience should be composed of mainly the business’s ideal clients. Growing the personal network is key to generating leads on LinkedIn. With the right tools, LinkedIn Marketing agencies can target their clients’ ideal clients, connect them and grow their audience consistently. LinkedIn Marketing Agencies optimize and grow their clients’ profiles and get them noticed.

The second most important aspect of LinkedIn Marketing Services is LinkedIn company page management. This is the most technical part and this is where having a dedicated LinkedIn Marketing Manager can make all the difference. Managing a LinkedIn page takes Search Engine Optimization and social media management skills. Some companies such as AB Designs | Digital Creators which specialize in Digital marketing and offer Search Engine Optimization services, LinkedIn Marketing Services as well as Social Media Management.

Managing a LinkedIn Company Page means creating curated content for their audience, optimizing this content through strategic keyword research to reach those who are not yet in their audience, creating amazing click-worthy graphics to capture their audience’s attention, and scheduling all of that according to the best engagement rates data available in the analytics reports.

LinkedIn Marketing Services also include LinkedIn Community Management. LinkedIn Marketing Agencies provide social listening services to track all mentions of their clients’ businesses on social media and will engage with their audience. This is a very time-consuming process but this is where the GOLD lies. Engaging consistently and meaningfully encourages other users to engage and a high enga=gement rate sends good signals to LinkedIn’s algorithm by showing that the content is high quality and brings value to the viewers.

LinkedIn takes very careful steps in developing its platform and adding new functionalities as its aim is to remain a professional networking platform and not become swamped by spam and meaningless content as is the case on a few other social media platforms.

It is now the right time for businesses to invest in their Marketing Strategy for B2B lead Generation on LinkedIn to benefit the most from the exponential business exposure before it becomes more mainstream and gets adopted by more and more businesses.

Beating the competition is often just a matter of good timing!

Arnaud Brunel
AB Designs
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